When we talk about UX, we often talk about it in terms of methods (like card sorting and usability testing) or products (like wireframes and sketches) or as a general effort to be more user-centered in the way interfaces are designed and services are provided. While this view of UX is accurate, it’s also incomplete because it obscures the fact that doing good UX requires more than just figuring out how to apply the right method or design an intuitive interface. It also requires navigating a complex web of organizational factors, logistical constraints, and practical obstacles that threaten to derail any UX project before it even gets off the ground. In this interactive session, attendees will delve more deeply into to the more nitty-gritty aspects of getting UX work done. By the end of this talk, attendees will have a stronger grasp on the biggest barriers to doing good UX and get a head start on developing concrete strategies and practical solutions to overcome those barriers and design a more experience-centered organization.
This presentation was an invited talk at the 2017 Western New York Library Resources Council (WNYLRC) Annual Conference.