When we talk about UX, we often talk about it in terms of the properties of the user interface or the methods used to collect and act on user feedback. These are both valid perspectives, but neither fully captures the more challenging work of creating a culture in which UX is valued and supported. In this talk, I will introduce the concept of UX Capacity-Building (UXCB) to describe the process of initiating, strengthening, and sustaining effective UX practices. By the end of this talk, attendees will have a stronger grasp on what “good” UX really means and will gain concrete, actionable knowledge about how to overcome barriers to doing UX in their organizations.
Invited keynote presentation at the 2019 CONTENTdm User Group Meeting in Indianapolis, IN.