In today’s hyper-competitive media landscape, the top companies are not those with the fastest technology or the biggest content library but those who consistently offer memorable and engaging experiences for their users. In this workshop, attendees will learn the key concepts and methods of User Experience (UX) and how a combination of design thinking and experience-centered strategy can help brands create and sustain meaningful relationships with their customers.
Faculty workshop presented at the 2015 NYC Media Lab Annual Summit.