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Craig M. MacDonald is an assistant professor in the School of Information at Pratt Institute where he developed and coordinates the Master of Science in Information Experience Design and User Experience advanced certificate programs. He holds a Ph.D. in Information Studies and Human-Computer Interaction from Drexel University, an M.S. in Applied and Mathematical Statistics from Rutgers University, and a B.A. in Statistics from The College of New Jersey. He has presented at many top conferences, including the ACM Human Factors in Computing and Designing Interactive Systems conferences, the Association for Library and Information Science Educators (ALISE), and the Association for Information Science and Technology (ASIS&T). He has also led and managed almost 90 students through course-based and extracurricular UX research and design consulting projects on behalf of libraries, cultural heritage institutions, start-ups, and media companies.